News in Cortland NY

National Park Service Awards $105,000 Grant to Cortland

For the past two years the non-profit Cortland Downtown Partnership has worked to cultivate the commerce and culture of historic downtown Cortland. By building collaborations with stakeholders from across Cortland County the Downtown Partnership has helped attract over $850,000 in grants from federal, state and foundations to Cortland.

The Downtown Partnership’s latest collaboration with the City of Cortland and the Cortland County Convention and Visitors Bureau will receive $105,000 in Federal matching funds from the National Park Service’s Preserve America grant program.

Federal funds from the Preserve America program are used to promote America’s heritage and cultural assets. They support planning, development and implementation of innovative activities and programs in heritage tourism as well as the preservation of historic and cultural resources.

Locally this grant will be matched against marketing budgets of events, celebrations and festivals in historic downtown Cortland for an integrated marketing campaign that supports special events and downtown Cortland’s architectural heritage.

Between events like the 9th Annual National Brockway Truck Show on August 9th celebrating a by-gone era of manufacturing in Cortland and the 2nd Annual Arts and Wine festival on August 2nd celebrating Finger Lakes viniculture and local artists, or the Taste of Downtown on July 19th and the Main Street Music Series July 11 through August 15th; historic downtown Cortland is the place this community gathers to remember its heritage, celebrate its culture and preserve its traditions.

Linking cultural events to the historic resources that make downtown such a successful venue requires a comprehensive marketing campaign. This campaign will use downtown’s existing events as a marketing tool focused on visitors interested in cultural and heritage tourism. Its goal is to connect downtown’s historic buildings and spaces to our cultural events in the minds of visitors. It is after all, the uniqueness of historic downtown Cortland that makes it such a great venue for events that celebrate Cortland’s culture and heritage.

“Historic Downtown Cortland is a great place for business and it’s a great place for unique events that celebrate our community,” said Lloyd Purdy, Director of the Cortland Downtown Partnership and author of the grant.

This is the second year the Cortland Downtown Partnership has received support from the National Park Service for a historic preservation initiative.